Marketing is a mainstay of any successful business. It helps identify you in the marketplace and ultimately helps to sell your services. Have you developed your business marketing strategies for 2020?
One of the many valuable benefits that AgencyONE offers to their AgencyONE 100 Advisors is access to our considerable library of marketing pieces. Have you used these ONEIdeas with your clients and centers of influence? AgencyONE stands ready to customize them for you.
Simply login to our website to have a look at our complete library and then let us know what interests you and how you want to use it. We will be happy to make your requested modifications (Our AgencyONE 2019 Year in Review lists all of our 2019 ONEIdeas with hot links to the piece).
All we need is your logo and contact info to turn any of OUR marketing material into YOUR marketing material. We can even modify an existing piece to make it more “client friendly” or to appeal to your referral sources and/or centers of influence. Don’t hesitate to contact us if you see something that sparks your interest. Or, if you don’t see what you want – call AgencyONE and we will help you develop it.
Every week, AgencyONE’s ONEIdea marketing features sales ideas focusing on either advanced markets, a case design idea and product intelligence, or the latest information in medical underwriting.
We are pleased to announce that AgencyONE will also be providing a quarterly ONEIdea that will focus on specifically HOW TO “MARKET” YOUR MARKETING – how to use email marketing, connect through social media, discuss what makes a successful website and more.
What Are You Doing?
Email Marketing: How often do you “touch” your clients and prospects? If you need a fast and effective way to connect there are a variety of small business email marketing companies available – Constant Contact and MailChimp to name just a couple. These sites are very user friendly and offer a tremendous number of design templates and tutorials from which to work and learn. They provide the most efficient way to get your message out to your target audience.
Social Media: The LinkedIn platform offers many marketing opportunities. It is a great place to connect with peers, clients and prospects. LinkedIn also allows you to post and market your content AND highlight your experience, skills and expertise. Its basic offering is free but LinkedIn also has a variety of pay subscription levels from which to choose depending upon how you want to use the platform and what you want to achieve. LinkedIn is an inexpensive and efficient platform for marketing and prospecting.
Website Analytics: Is your website really working for you? Does it engage your customers? Perhaps you created your website, launched it and then forgot about it. In today’s VERY FAST MOVING technological world websites are expected to continue to engage and offer new information. Google Analytics is free and one of many analytic tools available that provides statistics about who visits your website and where they spend their time. Google Analytics is currently used by more than 50% of the top 10,000 websites worldwide and is considered the best tool for small businesses.
AgencyONE’s goal is to help YOU obtain the tools and gather the information necessary for YOU to continue to provide value to YOUR existing clients, increase YOUR client base, AND help differentiate YOU from the competition. The right kind of marketing can help make this happen.